INDUSTRY:

MARKETING

CLIENT:

DEPAUL UNIVERSITY ATHLETICS

YEAR:

2021 - 2025

EXPERIENCE:

MEDIA

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Social Media

Content Creation.

I design visually engaging content tailored for each platform—whether it's Instagram, TikTok, or LinkedIn. From promotional graphics and story highlights to reels and motion posts, my focus is on creating eye-catching visuals that drive engagement. I blend trends with brand identity to craft content that not only looks great but communicates effectively.

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Brand Voice & Strategy.

Beyond design, I help shape the tone and style of social media accounts. Whether it's witty and bold or minimal and professional, I build consistency across posts to reinforce brand personality. I also collaborate on content calendars, content research, and post timing to support strategic growth and audience interaction.

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Campaign Execution.

I’ve led and supported social campaigns from concept to rollout—creating cohesive visual themes and adapting content for different formats. Whether launching a new product, promoting an event, or running a seasonal campaign, I ensure the messaging, visuals, and timing align for maximum impact.

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